New Signal in AMAZON Noise

There is a company doing “in the nine figures” in business each year by extracting market research from Amazon reviews.

In the world of winner-takes-all economics there is still room to extract a huge edge by uncovering the signal in new data sources and gaining better signal from existing ones.

Chaim, it turned out, was Chaim Pikarski, an Orthodox Jewish man with a wispy red beard who seemed amused at my attempt to understand his business. He also knew his Hipe speaker would appeal to me, because that insight–knowing what people are searching for on Amazon–is at the core of what he does. He has an entire team of people who read reviews on Amazon, looking for moments when people say, “I wish this speaker were rechargeable.” Pikarski then makes a rechargeable version. Hipe exists, in essence, because enough people think like me.

Fascinating read!

THE AMAZON WHISPERER (Fast Company)


Disclaimer: Nothing on this site should ever be considered to be advice, research or an invitation to buy or sell any securities, please click here for a full disclaimer.

blog comments powered by Disqus
Dynamichedge Blog